Search Results for: personal branding

Personal Branding Quick Response Introduction

Posted on May 2, 2014 by bob lucas

Part of building a personal brand and building an author platform as an author is to continually reach out to others via your website, telephone, social media and through face-to-face networking opportunities (e.g. professional, social and other group meetings). In such … Continue reading →

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Personal Branding Tips for Authors

Posted on April 30, 2014 by bob lucas

Many authors write books because they have a variety of intrinsic or extrinsic motivators pushing them to do so. Some write because they are driven by an internal need to communicate with the world. For example, they might desire to leave a … Continue reading →

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Using Personal Branding Initiatives to Create Passive Income

Posted on April 28, 2014 by bob lucas

Writers and other professionals can enhance their image, attract more positive attention and potentially sell more books, products and services by creating a personal brand. In effect, this involves taking proactive steps to generate ongoing word-of-mouth marketing efforts through which … Continue reading →

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Personal Branding Can Help You Sell More Books

Posted on October 9, 2013 by bob lucas

Authors often forget that they must sell themselves along with their books. The key to selling more books, is to project a positive, can do and professional image to everyone who sees you. Take a look in the mirror and … Continue reading →

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Quote on Personal Branding – Gene Simmons

Posted on August 23, 2013 by bob lucas

Selling books starts with selling yourself as a writer and author. By writing articles giving presentations, becoming involved with networking groups and engaging in other activities that get you known, you have a greater opportunity to sell your books once … Continue reading →

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Personal Branding Quotation – Dan Schawbel

Posted on July 29, 2013 by bob lucas

Successful authors take the time to build a following through personal exposure using social media, public appearances, volunteering at events, sending out news releases, publishing articles and through numerous other strategies. Dan Schawbel summed up the importance of personal branding … Continue reading →

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Personal Branding Crucial for Author Success

Posted on July 28, 2013 by bob lucas

The key to effectively developing name recognition, selling more books, and branding yourself, as noted authors have done, is to develop a marketing plan and stick with it. By getting people to recognize your products and associate them with your … Continue reading →

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Personal Branding Is An Important Part of Book Sales

Posted on July 15, 2013 by bob lucas

Once you have written a book, you are still a long way from the best sellers list. You still have quite a bit of marketing ahead of you.  If you planned your book project effectively, that was part of your plan … Continue reading →

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Writing Nonfiction Books for Profit, Fame and Personal Satisfaction

Posted on October 27, 2016 by bob lucas

My personal experience and opinion related to writing nonfiction books is that it is something that is relatively easy to do when compared to fiction writing. That is not to say that writing nonfiction books does not take talent, knowledge … Continue reading →

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Enhancing Author Branding through Local Author Events

Posted on December 22, 2015 by bob lucas

Part of building a reputation as a successful author involves exposure. There are many ways to accomplish personal branding, build your author platform and market your books. One of the easiest means of accomplishing this is to seek out local book … Continue reading →

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